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Privacy Policy

Avenue Mall

  2. 1. Introduction

    We take your privacy seriously and are committed to safeguarding your personal information at Emaar Malls Management (L.L.C) (which term includes all subsidiaries of Emaar Malls Management (L.L.C)). (“Company”, “we” or “us” or “Emaar”) values you as our guest, respect your privacy and are committed to protecting it through our compliance with this policy.

    This policy describes the sources of your personal information that we may collect from you or that you may provide to us, our purposes for collecting and processing your information, and our practices for collecting, using, maintaining, retaining, protecting and disclosing that information.

    Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our platforms. By accessing or using our platforms, you agree to this privacy policy.

    If you have any questions or concerns about this privacy policy or your personal information, please contact us using the details provided in Section – ‘How do you contact us?’.

  3. 2. What information we collect about you?

    1. 2.1 Personal information you give us

      The personal information we collect on or through our platforms may include:

      • Information that you provide by filling in forms. This may include information provided at the time of registering to use our Website, subscribing to our service, registering for newsletter, using the ‘contact us’ form, using the “Enquiry” forms, using the ‘WeCare’ form, using the careers portal or requesting further services, register for ‘Emaar Gift Card’, entering a contest or promotion sponsored by us, reporting a problem with our Website or services. The personal information that you provide us with may include your name, email address, phone number, nationality, residential address, identification proof (such as Emirates ID, or Passport), credit card details, partner issued membership ID etc
      • Records and copies of your correspondence (including e-mail addresses), when you contact us.
      • Information that you provide when you contact us via social media, web chats, ‘WhatsApp’ chat or directly call our customer service team for general enquiries, register complaints, request for any assistance/ services. Information may include your name, email ID, contact number and call recordings (in case your call our customer service team).
      • Information that you provide to surveys that trigger for feedback to help us improve ourselves, details of transactions you carry out through our Website and of the fulfilment of your orders. You may be required to provide financial information before placing an order or making payment through our Website.
      • Information obtained through any system operated for the security, safety and access management (CCTV, access right system) when you visit our malls.
      • Vehicle registration number and details recorded through Automatic Number Plate Recognition (ANPR) systems at our Centre car parks and any other usage of our Parking management systems.
      • Information recorded when you sign up for the internet WIFI service when you visit our malls and any usage details of WIFI including information about your device and internet connection, including your IP address, device ID, operating system, browser type and webpages visited.
      • Information collected to contact you when you enter or renew a tenancy contract on behalf of the Organization you represent.
      • Information recorded during any events, games or contests taking place in the mall.
      • Medical and health information of accidents and injuries occurring in the mall as well as accident records and other relevant information.
      • Information collected when you utilize any of our services available for visitors of the Malls such as porter service, delivery service, gift cards purchase, etc.
    2. 2.2 Other information we collect

      There is other information we may collect that does not directly reveal your specific identity or does not directly relate to you as an individual. We may automatically collect the following information when you visit our website or use Emaar mobile applications or utilize our services:

      • Your equipment, browsing actions and patterns collected automatically as you navigate through our websites.
      • Usage details, time of requests, browser types, operating system, IP addresses and information collected through cookies, web beacons and other tracking technologies.
      • Details of your visits to our website, including traffic data, location data, logs and other communication data and the resources that you access and use on the website.

      The information we collect automatically is statistical data. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:

      • Estimate our audience size and usage patterns.
      • Store information about your preferences, allowing us to customize our Website according to your individual interests.
      • Speed up your searches and recognize you when you return to our Website.

      The technologies we use for this automatic data collection may include:

      • Cookies: A cookie is a small piece of data, which includes an identifier made of letters and numbers that is sent by a web browser and stored on your computer. Cookies are used as a reliable mechanism to remember information about you, so your interaction with our website is seamlessly simple. Cookies typically do not contain any information that personally identify you, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Please click here for details on Cookie Policy.
      • Flash Cookies: Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
      • Web Beacons: Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

      We use these cookies for the following purposes:

      • To identify you when you visit our platforms and to help you navigate through our platforms;
      • To help determine if you are logged into our platforms:
      • To store information about your preferences and to personalize our platforms for you;
      • To secure and protect your user account and our platforms; and
      • To analyse the use and performance of our platforms.

      We also use Bluetooth (BLE) Beacons, Wi-Fi, and similar technologies: These technologies that may communicate with your (mobile) device and identify its location if the device has Bluetooth and/or Wi-Fi enabled and is properly configured. We use location information to analyse the footfall of the mall’s visitors, movement of visitors through our mall to improve the shopping experience and mall operations. We do not link this information to a visitor or device, but instead measure general traffic patterns. All such data shall be anonymized during storage and retention.

    3. 2.3 Information we receive from others

      We work closely with third parties and receive information about you from them as well. We also collect personal information from individuals who may refer you as a friend to our loyalty schemes or products or services. We ask these individuals to confirm that you are happy to hear from us.